Blue Gum Restaurant takes part in a local street fair once a year and Tania James and Bill Johnson set up a table outside the restaurant and sell gourmet snacks. All the shop owners participating in the street fair contribute to the costs of the flyers which are put in neighbourhood letterboxes. The street committee also places ads in the local newspapers.
The gala day attracts some sponsorship and the local paper always runs an article the following week. Tania and Bill find the bookings at their restaurant are high the week after the street festival.
Jane Amos does reiki treatments at franchise association conferences held in a local hotel. The conference organisers share the proceeds from her treatments. In exchange, Jane puts up her billboard on the day, hands out brochures and is given a free advertisement in the association’s next newsletter.
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