If your business is an integral part of the local community, see how you can become involved in community events and at the same time get some free publicity. For example, you might donate some books to a school library or take part in a local debate.
As well as participating in existing events, you could create a separate promotion to coincide with a local event. For example, if you were a personal fitness coach, you could promote your training before a local marathon race. Alternatively, you could become a sponsor so your name appears on all the event’s promotional material.
Every year John Pettit donates plants to local primary schools for the students to plant on Plant a Tree Day. The children plant some of these trees in the schools and plant others in the community, in places such as retirement villages and streets with no trees.
In exchange for this donation, Delite Landscape Design is recognised in the school newsletter which goes to all parents. John also puts banners outside the schools on the day they plant the trees. Often, the local newspaper sends a reporter to cover the event.
Related posts:
- Become Involved in Your Community (2) Blue Gum Restaurant takes part in a local street fair...
- Do Your Research First! (2) John Pettit sponsors a number of associations’ conferences by providing...
- Promote Your Seminars (2) Press releases You may have difficulty getting a general press...
- Promote Your Seminars (3) John Pettit promotes his seasonal seminars in his e-newsletters, on...
- Sponsorship (2) Before selecting an organisation to sponsor, ask yourself what you...