Many experts find themselves a regular radio or TV spot, where they talk about their topic and answer listeners’ queries. For example, a business coach may have a regular spot on a radio station and talk about how small businesses can market themselves on a limited budget.
Even if you can’t find yourself a regular radio or TV spot, you may be able to secure the occasional appearance on small business programs. Many of these are radio or TV programs, but some magazines also have a CD and some airlines have an audio program. Sometimes you may be approached because of your reputation, but you can make the initial approach.
Writing articles for magazines or the Internet is another way of establishing your expertise. I’ve been interviewed twice about e-newsletters thanks to two articles I’ve written on the subject. Many small business owners also write a regular column for a newspaper or magazine. Some are paid for writing a column and others do it for nothing in exchange for the publicity they receive.
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