Get your name in print—there are plenty of opportunities

There are many benefits from having your name in print (and by print these days I mean in print publications or online). It gives you and your business a lot of credibility, it reinforces to your customers that you know what you are talking about and it generates new business from people who like what you say.

The more your name appears in print the more it will continue to appear as your reputation grows. There are more opportunities to get your name in print today than ever before. There are so many newspapers and magazines and they all need content. If the editors and journalists can find industry leaders who are prepared to comment on relevant stories or to submit articles there is a good chance those leaders will be published in some format.

The best way to get your name into print is to supply a brief profile outlining who you are and what you do, specifically what areas you feel you’re able to offer an informed comment on to the various publications. It is also a good idea to supply a high resolution electronic version of your photograph (taken professionally) so the publication can publish it with any associated stories.

There are also lots of freelance journalists who are looking for subjects to write articles about. Check the local newspapers and magazines for the names of specific journalists and send them your profile and associated information. This kind of exposure is relevant at any level—either nationally, internationally or even on the smaller local level. All it takes is a little bit of courage to actually submit your information and accept the fact that you are good at what you do. You are just as qualified as anyone in your industry to make comments.