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Category Archives: Seminars

Are Your Seminars Helping you to Talk Up Your Business?

Keep a database on everyone who attends your seminars and over a period of time, you will be able to track how much new and repeat business you gain from your seminars. It’s harder to measure the effect on your … Continue reading

Promote Your Seminars (3)

John Pettit promotes his seasonal seminars in his e-newsletters, on his website, on billboards outside his shops, and in ads in the local papers. He also sends a press release to the local paper and offers a free place to … Continue reading

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Promote Your Seminars (2)

Press releases You may have difficulty getting a general press release about a seminar published unless you find a newsworthy angle, have a link to a current news story, or have a good relationship with your local newspaper. However, many … Continue reading

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Promote Your Seminars

Although seminars are a promotional tool, you need to promote them to get bums on seats, especially when you’re starting out and your seminars aren’t well known. Plan what promotion methods to use and how many reminders you will send.

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