Category Archives: Sponsorship

Before selecting an organisation to sponsor, ask yourself what you want to achieve with your sponsorship and how much money and time you are willing to give. You also need to factor in how much money you will spend to … Continue reading →

According to IEG, Inc. (www.sponsorship.com)—a major provider of sponsorship research—sponsorship has been the fastest growing form of marketing over the past decade. IEG estimates worldwide sponsorship at $28 billion in 2004, a rise of 8.1 per cent from $25.9 billion … Continue reading →