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Tag Archives: Event

Do Your Research First! (2)

John Pettit sponsors a number of associations’ conferences by providing large pot plant arrangements on the stage and in break-out conference rooms. He also donates plants for the conference convenors to give as gifts to members of their organising committees.

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Do Your Research First!

Examine an event or company’s track record before deciding whether or not to sponsor them. If the event is new, make sure the organiser is reputable and experienced. Find out details about the average attendance and attendees’ demographic profiles.

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Sponsorship (2)

Before selecting an organisation to sponsor, ask yourself what you want to achieve with your sponsorship and how much money and time you are willing to give. You also need to factor in how much money you will spend to … Continue reading

Sponsorship

According to IEG, Inc. (www.sponsorship.com)—a major provider of sponsorship research—sponsorship has been the fastest growing form of marketing over the past decade. IEG estimates worldwide sponsorship at $28 billion in 2004, a rise of 8.1 per cent from $25.9 billion … Continue reading

Become Involved in Your Community (2)

Blue Gum Restaurant takes part in a local street fair once a year and Tania James and Bill Johnson set up a table outside the restaurant and sell gourmet snacks. All the shop owners participating in the street fair contribute … Continue reading